1) How does the textbook define "neo-Aristotelian criticism"?"neo-Aristotelian criticism" is the first type of rhetorical criticism used in the communication field
2) What are the three basic steps in analyzing the artifact?
Sonja K. Foss explains the three basic steps in analyzing an artifact as:
"1.reconstructing the context in which the artifact occurred
2.application of the five canons to the artifact
3.assessing the impact of the artifact on the audience..."
3) What are the five canons of rhetoric?
Sonja K. Foss also shows us the five canons of rhetoric:
"1.invention, the location and creation of ideas and materials for the speech
2.organization, the structure or arrangement of the speech
3.style, the language of the speech
4.memory, mastery of the subject matter, which may include the actual memorizing of the speech
5.delivery, management of the voice and gestures in the presentation of the speech."